Indonesia's Digital Statistics Report in 2022

31 Oktober 2022

The digital statistics report in 2022 is based on the results of a survey by WeAreSocial and Kepios whose complete data can be seen at the end of this article. Let's take a quick look at the behavior of internet users in Indonesia in 2022.

 

World Internet User Statistics 2022

 

First, we can see the potential of the international market in 2022. The number of world's internet users in 2022 of 4.95 billion people is a huge potential, especially in the world of commerce. As business people, we must prepare some of our digital assets.

 

 

Indonesia Internet User Statistics 2022

 

With that thought in mind, the record also states that the Indonesia's internet user statistics in 2022 are more than 204 million people. While the Indonesia's social media users in 2022 are more than 191 million people.

 

 

The average use of the internet is more than 8 hours. Huge potential for business people to reach them. Of course, Indonesian businessmen must equip themselves with the proper digital assets.

 

The Average Time of Internet Access for Indonesian Residents 2022

 

The average number of internet accesses per day is more than 8 hours and Indonesians have an average internet access time using smartphones of almost 5 hours, almost 4 hours using computers/laptops and tablets.

 

 

This means that Indonesian businessmen must prepare their websites to be responsive so that they can look perfect on all tools. Then the technique of presenting information, especially pictures/videos, must look good on all tools. The product should not look too small, the letters must also be proportional to be seen in all tools.

 

Popular Websites Frequently Visited by Indonesian Internet Users 2022

 

The first rank of the popular website frequently visited by Indonesian internet users is Google. Followed by Youtube, Facebook, and Instagram.

 

This means that Indonesian businesses must display their digital assets more often on the four platforms. Focus on Search Engine Optimization (SEO) activities so that the website appears in the top 10 on Google Search.

 

 

Consumers rarely open page 2 and so on in Google Search to search for products. Except students and schoolchildren who are looking for articles for the sake of their studies.

 

Digital marketing activities through social media Facebook and Instagram must be consistent. Periodically must update the content so as not to be mistaken for dead by consumers. Also balance it by doing paid ads on social media as a branding effort and pick up new customers.

 

Popular Search Engines in Indonesia 2022

 

In just focusing on Google, because 97% of Indonesian internet users use Google Search to find something including business products. When talking about SEO, don't focus on sacred keywords of one to two words, but play with long-tail keywords.

 

 

The survey results show that the majority of consumers search for products or brands through search engines. This means that business products must be on the website and social media.

 

 

Be it your own website or a marketplace. However, it should be understood that putting products on the marketplace must be strong and competitive in terms of price. Who is cheap will usually be in demand.

 

The way to keep business products in a rational count is not to put them on the marketplace. Just play on your own website and social media.

 

The Most Used Social Media Platform in Indonesia 2022

 

WhatsApp is actually not a social media but rather a social messenger. Don't just use it as a communication tool, but optimize it for business purposes.

 

 

Switch to WA business and display products in the catalog, so that contacted consumers can see business products. Also remember to be active on Instagram, Facebook, Tiktok and Telegram. Consumers sometimes DM business people.

 

 

The amount of time spent using digital platforms by internet users in Indonesia in 2022 is shown below. WhatsApp is a communication tool, Youtube is a video watching tool, Facebook, Instagram and Tiktok are social media. What can Indonesian businessmen show on the platform? Each platform brings its own potential.

 

Website Traffic Generator From Social Media in Indonesia 2022

 

Why there is no TikTok as a traffic generator in the results of this survey? Because TikTok functions for entertainment. Low attractiveness in luring users to want to visit the website.

 

 

So think about how to make business products call to action (CTA) and create sales. If you want to attract internet users to visit the website, focus on Facebook, Youtube, Instagram, and Twitter. Pinterest is also able to display business website links. There's nothing wrong with being active on Pinterest.

 

Social Media Users in Indonesia 2022

 

Below are social media users in Indonesia based on the potential reach of advertisements on each social media. It seems that the stagnant reach of its users is Facebook and Twitter.

 

 

There was no significant movement from the previous year. Growing up are Instagram, Youtube, Tiktok, and LinkedIn. LinkedIn is the social media for professionals. Get to know how to brand on LinkedIn.

 

Factors Influencing Consumers To Buy Online

 

If you want your product to sell well, then offer free shipping! Or, perhaps free delivery. Indonesian consumers also like to be given discounts.

 

Then strengthen the business with reviews or testimonials from customers, which will be the deciding factors in the purchase. Next, consider some of the reasons below consumers want to buy Indonesian business products.

 

 

Everything presented in this article is a summary of the detailed report that can be read in DataReportal. All images are properties of WeAreSosial and Kepios. Thank you for providing insight into digital trends for the people of Indonesia.