7 eCommerce Technology Trends to Watch For in 2023

Every year comes with its new set of innovations, adaptations and strategies. In 2023, the change in consumers behavior and expectations will be even more noticeable and will drive eCommerce businesses to rethink their strategies.

With a new generation of shoppers gaining more grounds every year, they impose new trends onto marketing and sales teams. Social commerce, mobile commerce, digital experience and sustainability will be the buzzwords for 2023!

To stay competitive in online retail, you should understand your customers’ needs and the most recent eCommerce trends. This article will shed light on the new trends in eCommerce and their influence on applications and other software.

Along with the eCommerce market growth, the integration of digital and physical experiences will intensify in 2023. It means customers anticipate innovation not only in online stores but also in traditional ones. Yet, although buyers are visiting physical stores, they are now much more comfortable shopping online.

Customers are getting used to the convenient experience of shopping online, so investing in technology in eCommerce is very promising. Let's look at the features and trends already transforming the industry to determine which technologies are worth the investment.

1. Social Commerce

Social networks have long been more than a tool for communication. They open up new business opportunities like marketing your brand, providing customer support, and encouraging your clients to shop.

Thus, social commerce is selling goods directly on social networks. This online retail option offers an entire purchasing experience, from product discovery to payment. Statista predicts that social commerce revenues will reach $2.9 trillion by 2026. It is approximately five times more than in 2020.

TikTok is a viable sales platform as well. Yet, before using it as a social sales channel, carefully assess whether it is appropriate for your target audience. If we mention Facebook again, one-third of users from the US employ it for shopping.

2. Livestream Commerce

Remember the TV shopping channels? Livestream commerce is exactly what you think it is.

It is a video streamed on a commercial platform in which the host shows viewers different goods in real-time. The audience can easily buy products directly on the shopping site.

This approach to online retail enables you to present items in all dynamics and generate client interest by creating urgency with limited-time offers or limited-quantity products. You may also answer the audience's questions regarding the goods in real time.

3. Click and Collect / BOPIS

Buy online, pick up in-store (BOPIS), or click-and-collect is another one of the current trends in e-commerce technology. This commerce involves buying or reserving a product online and picking it up at a shop or pickup location.

For company owners, click-and-collect means less money spent on delivery and more people visiting physical stores.

4. Buy Now, Pay Later (BNPL)

Buy now, pay later service is one of the emerging eCommerce tech trends. It allows customers to purchase the goods in interest-free installments.

Such a service became especially popular during the pandemic, as people needed alternative funding sources and flexibility. Customers preferred not to use their credit cards when shopping, so BNPL became an ideal option.

Buy now, pay later is gaining popularity; in 2025, it may reach $680 billion worldwide.

5. Mobile Shopping

Mobile shopping is not just one of the retail tech trends; it is today's reality. Every day, more and more people use smartphones, and the role of these devices in eCommerce is becoming highly significant. It is because many consumers make purchases using their phones.

Although users continue to shop through the computer, the smartphone will eventually become critical in online retail. According to Insider Intelligence, 69.9% of retail eCommerce sales will go through mobile phones in 2024, making up about $4.5 trillion.

So, if you are engaged in online retail and have not yet created a mobile application for your store, pay attention to this trend.

6. AI-Powered Personalizations

Personalization is a critical aspect of increasing business profitability. About 49% of consumers are more likely to repeat their purchase if the retailer provides a personalized shopping experience. Artificial intelligence, which allows you to personalize your online store, is one of the latest e-commerce technology trends.

AI can improve product and search recommendations, segmentation, customer support, and more. It, in turn, will significantly increase the effectiveness of your brand. With AI and machine learning analytics, you can manage customer behavior patterns, interpret user data, and thus make personalized recommendations.

7. AI Content Creation

One of the most prominent eCommerce tech trends for 2023 that we will talk about is AI-based content creation. We already know that artificial intelligence helps personalize the shopping experience, but what else can you do with this innovation?

Ross Beyeler, COO of Trellis Commerce, is convinced that artificial intelligence will be the component that will bring automation and scale to content-making and brand marketing.

So, which eCommerce trend that suits to your company profile? Or what kind of approach should you be done onto your customers? Get them ready to be optimized this year!