7 Digital Marketing Trends in 2022 to Increase Your Business

09 November 2022

We are already at the end of 2022, of course, as digital marketing activists, we must observe a number of trends that are rampant throughout the year, and have a high probability of increasing your business for some time to come.

 

In order to sort out the best digital marketing strategy for our business in early 2023, it's a good idea to review some of the popular and most influential digital marketing trends in the business world today.

 

Here are 5 digital marketing trends that have big impacts in 2022.

 

1. Artificial Intelligence

 

Artificial Intelligence (AI) is the kind of new technology that will be more accessible and have many applications in various aspects, especially in the coming years. This technology is a method that utilizes customer data which is then studied by AI to analyze what steps the customer will take next.

 

AI has been widely implemented in various companies to study the customer journeys carried out by their customers. One company that uses this technology is Starbucks. In 2016, Starbucks relied on mobile applications to collect data and analyze their customers.

 

The data they collect is shopping history as well as what time the customer made an order, and which store locations they visited. From this data, Starbucks finally succeeded in providing more personalized services, such as providing drink recommendations, offering special promos, and so on.

 

2. Voice Search

 

You are probably already familiar with a voice search feature, if you often uses Google Assistant. The voice search technology was originally created to make it easier for people with disabilities to operate their smartphones, from making calls, opening apps, and so on.

 

Now, the use of voice search has begun to develop to facilitate people's daily lives. Smartphone users only need to activate Google Assistant and give directions, such as "Hello Google, please find a cafe around here." In a few seconds, Google Assistant will provide a list of cafe locations around you.

 

Because its use is very practical, it is not surprising that voice search is one of the most widely used digital marketing trends.

 

3. Chat Bots

 

In digital era, people as a customer needs fast response from our business. And, for Indonesian people, WhatsApp is a must-have app for any business. Apart from having many users, WhatsApp also has a special application for business, namely WhatsApp Business.

 

Now, consumers want to get fast-paced service and response. But, we can't always be active on the smartphone for 24 hours and answering consumer questions one by one is very tiring. Luckily, now WhatsApp already has a feature called Chatbot.

 

With this feature, it is no longer necessary to spend energy to answer messages one by one from each consumer and they do not need to wait any longer to get a response from our business.

 

4. Video Marketing

 

Other digital marketing business strategy that can be optimized is from a video marketing. According to the Hubspot, 86% of digital marketers feel that video marketing is effective for increasing leads. On the other hand, as many as 81% of digital marketers stated that video marketing gave positive results in sales.

 

Aside from being an interactive medium to promote products, video marketing also serves as information and education sharing tool about our products. Because it will present the product from various angles and explain the features available, so the audience can judge firsthand and even take actions to buy the products.

 

5. Local SEO

 

Who doesn't want their website page to be in the first rank of Google search? Anyone would, right? One way to achieve this is on-page SEO. We can create informative but quality blog articles using keywords related to your business.

 

This method is most often done so that the ranking of the website increases, and our product information will appear on the first page for the intended keywords. In addition to increasing traffic, we can also get potential clients from those visitors.

 

6. Metaverse

 

With the help of metaverses, the digital marketing space will take on a whole new look. It will make it possible for companies to connect with their customers in new and decentralized ways.

 

Metaverse is a digital world that uses virtual reality (VR) and augmented reality (AR). In Metaverse, users are required to create avatars that can move in the 3D world so that they can interact directly with other Metaverse users.

 

Justin Bieber deliberately made a concert with this Metaverse concept during the pandemic yesterday. Because we have to keep our distance from each other, concert activities are not allowed. To maintain a relationship with fans without having to meet in person, Justin Bieber finally held this concert.

 

7. Influencer Marketing

 

The last digital marketing business strategy that has big impact for you business must be the influencer marketing. This method is quite effective in increasing awareness and sales. The idea is to hire an influencer who has a persona that matches your branding.

 

At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche.

 

They have to influence the type of people with whom a brand wishes to establish a touchpoint. Influencer marketing is much more than finding someone with an audience and offering them money or exposure to say good things about you.

 

Those are 7 digital marketing trends that have impact for business in 2022. If you are planning a business digital marketing strategy for next year, this list of methods can be very useful in choosing the right programmatic advertising to reach your potential clients.